Intervention Essay -- essays research papers

This intervention has to deal with trying to increase my total weight and number of repetitions for weight lifting. The main problem I have been having, mostly with my bench press, has to do with being stuck at one weight at times and not being able to increase the maximum lift or get any more reps out of the workout. I have tried to "shock my system" by increasing the weights to a weight that I could only do one or two times. I have also tried building up my endurance through using less weight for more reps at times. No matter which I have tried, I always seem to get stuck at one point or another. The reason that I chose this form of intervention was because I have tried to talk to many people about why this occurs, but they all seem to agree that it happens to everyone and there is no way to get around it. If I could find a way to avoid this, it would improve my workout a great deal and I would be able to progress at a quicker rate. Besides with the bench, I will occasionally run into problems with any of the power exercises that I do. The military press, front and back, and 21's cause the most problems next to the bench presses. Since separating both shoulders in a skiing accident, I tend to have pains in my shoulders if I work them too hard. Hopefully, by using imagery and setting some short-term goals I would be able to increase the weight much easier than without. I believe that when I visually see the weights on the bar, intimidation may set in and there may be some doubt. If I am able to switch that to positive thought, it may effect how well I am able to lift the desired weight. Besides these exercises, I also chose to track the progress of my push up counts based on sets of three and two other forms of curls. On the bench that I used, I used a bar for one form of curls and I also used the bench curl attachment. I tracked these two not because I was having trouble, but because I wanted to see if either one made a difference in the type of progress that was being made. Subject Age: 22 Gender: Male Major: Sports Management History of Concerns: I discovered this problem when I first began to train in high school. Once I began I made quick and effective progress, but fell into a sort of "slump" for a few weeks on my bench press when I could... ...time of lift, the order of the exercises, type of music, and other factors, lifts on one day vary from those on another. If I were to have recorded these factors at the times of the workouts, there could have been a more accurate conclusion. The weight did increase overall, but that could be just do to the fact that I kept a steady workout regimen and I was able to produce more effectively. That happens regardless of the situations. Most articles believe that imagery and setting goals have a strong impact on the final results. I am not convinced, but I feel that with more research and more accurate record keeping, the relationship could be discovered. Work Cited 1. Schlosberg, Suzanne, "Let's Get Visual", Men's Fitness, August 1998, vol. 14, p. 1-2. 2. www.sover.net/~timw.mental.htm (Strength and Conditioning Coach, Sport Nutrition Consultant, Houston, TX) 3. Buchanan, Dale, "Setting Goals for Fast Results", Lift for Life, September 1, 2000, p.90 4. Lester, Scott, "Weighing the Options", Recreation Resources, November, 1999, p. 17-21

Management Decision Making

A Good Decision Making is the advantage of linking with Xiu. com for eBay. They link with each other because they have a common business idea and goal. However, a good decision making is very important to achieve the business goal. Decision-making are important skills for business. Problem-solving and decision-making are linked. They also require creativity in identifying and developing options. SWOT analysis and PEST analysis are very useful to help decision-making and problem-solving.SWOT analysis can help to assess the strength and weakness of the companies, and opportunities and threats of external factors. PEST analysis can help to assess the potential and suitability of market. Good decision-making requires some skills. For example, creative development and identification of options, clarity of judgement,firmness of decision, and effective implementation. Moreover, Partnership companies need to have consensus in decison-making, workshops can help and include those tools and pro cess. Problem Solving and Decision Making) There are six steps for companies to make deicison. First, define the problems. Second, combine all the facts and understand the reasons. Third, think about some possible solutions. Fourth, consider and compare the advantages and disadvangatages of the possible solutions. Fifth, select the best solution. Sixth, explain your decision to employee sand follow up to make sure the effective implementation. When the partnership companies make the decisions, Xiu. om and eBay can share the risks,costs and the loss(or profit). Also, they can have more sources of capital to put into the busines and make a better decision to have more potential for growth. They can less their problems in financial investment. They can support each other,make a good decison and solve the problems in business together for the betterment of the company. eBay and Xiu. com the partners have different skills because eBay provides service to US people and Xiu. com provide se rvice to mainland people. When hey work together, their skills and talents compliment each others can make a good business team because they have more information and knowledges to make a good decision. Partnership companies always have delay when they make decision because they need to consider the partners and need to have their partners' agreement. Also, the most obvious disadvantages of partnership is the danger of disagreements between the partners. The companies will have different ideas when they make the decisons about how business should run.Disagreements and disputes can harm the business and the relationship of partners. There are many families and friends go into business together and they all ends badly because they have many agruements when they make decisions. (Advantages and Disadvantages of Partnership) The companies need a big amount of capital when they make the decision. However, one of the partners can take all the capital in company. It has a lot of risks to ha ve partnership with others. Recommendation: There has a lot of competitors in e-commerce service provider.For example, Tmall. com is a big competitor to eBay. com and Xiu. com when they link up because Tmall. com is the mainland's largest business in e-commerence service provider. To solve this problem, eBay and Xiu. com can make a good decison. eBay can connect the online shoppers in mainland to some trusted sellers in the United States and Xiu. com can handle the sales, logistics and customer services to mainland customers. This decision can help them gain more customers around the world, have a larger profit in thir business and fight against the competitiors.To avoid the disagreements and disputes problems, the companies should draft a decision plan during the formation to make sure everyone know the procedures and the information of the decisions. They should have a good communication to help them not to delay and make mistakes when they make decisions. To avoid working with di shonest partners, they should choose a trustworthy partner,plan well and keep a good relationship with your partners. It can help each other to catch up the business and develope the trust. Also, it can help them to have better communication and it can have less agruements when they make the decisions. Management Decision Making A Good Decision Making is the advantage of linking with Xiu. com for eBay. They link with each other because they have a common business idea and goal. However, a good decision making is very important to achieve the business goal. Decision-making are important skills for business. Problem-solving and decision-making are linked. They also require creativity in identifying and developing options. SWOT analysis and PEST analysis are very useful to help decision-making and problem-solving.SWOT analysis can help to assess the strength and weakness of the companies, and opportunities and threats of external factors. PEST analysis can help to assess the potential and suitability of market. Good decision-making requires some skills. For example, creative development and identification of options, clarity of judgement,firmness of decision, and effective implementation. Moreover, Partnership companies need to have consensus in decison-making, workshops can help and include those tools and pro cess. Problem Solving and Decision Making) There are six steps for companies to make deicison. First, define the problems. Second, combine all the facts and understand the reasons. Third, think about some possible solutions. Fourth, consider and compare the advantages and disadvangatages of the possible solutions. Fifth, select the best solution. Sixth, explain your decision to employee sand follow up to make sure the effective implementation. When the partnership companies make the decisions, Xiu. om and eBay can share the risks,costs and the loss(or profit). Also, they can have more sources of capital to put into the busines and make a better decision to have more potential for growth. They can less their problems in financial investment. They can support each other,make a good decison and solve the problems in business together for the betterment of the company. eBay and Xiu. com the partners have different skills because eBay provides service to US people and Xiu. com provide se rvice to mainland people. When hey work together, their skills and talents compliment each others can make a good business team because they have more information and knowledges to make a good decision. Partnership companies always have delay when they make decision because they need to consider the partners and need to have their partners' agreement. Also, the most obvious disadvantages of partnership is the danger of disagreements between the partners. The companies will have different ideas when they make the decisons about how business should run.Disagreements and disputes can harm the business and the relationship of partners. There are many families and friends go into business together and they all ends badly because they have many agruements when they make decisions. (Advantages and Disadvantages of Partnership) The companies need a big amount of capital when they make the decision. However, one of the partners can take all the capital in company. It has a lot of risks to ha ve partnership with others. Recommendation: There has a lot of competitors in e-commerce service provider.For example, Tmall. com is a big competitor to eBay. com and Xiu. com when they link up because Tmall. com is the mainland's largest business in e-commerence service provider. To solve this problem, eBay and Xiu. com can make a good decison. eBay can connect the online shoppers in mainland to some trusted sellers in the United States and Xiu. com can handle the sales, logistics and customer services to mainland customers. This decision can help them gain more customers around the world, have a larger profit in thir business and fight against the competitiors.To avoid the disagreements and disputes problems, the companies should draft a decision plan during the formation to make sure everyone know the procedures and the information of the decisions. They should have a good communication to help them not to delay and make mistakes when they make decisions. To avoid working with di shonest partners, they should choose a trustworthy partner,plan well and keep a good relationship with your partners. It can help each other to catch up the business and develope the trust. Also, it can help them to have better communication and it can have less agruements when they make the decisions.

Bullying Is A Type Of Aggression - 1942 Words

In my paper I will look at bullying in Middle Schools. What causes it and what can be done to prevent it. I will look at victim and bully characteristics, potential effects on the victim and possible ways to combat bullying. Bullying Bullying has been defined as â€Å"an unprovoked attack that causes hurt of a psychological, physical or social nature.(Casey-Cannon, Hayward and Gowen 2001 p.138). Bullying is a type of aggression in which the bully is more powerful than the victim and commits aggressive acts against them. This definition of bullying is also referred to as â€Å"Double I R† (Imbalance of power, intentional acts, repeated overtime) (Newman Horne and Bartolumucci.). It is a repeated and systematic abuse of power (Olweus,1999; P. K. Smith Sharp, 1994). Ideas on Bullying Much of the problem with bullying is that outsiders refuse to see it for what it is justifying acts of aggression they see on the victim as â€Å"being a kid† Many people also victim blame saying things like â€Å"he/she must of done something†, â€Å"it their fault because they are not â€Å"normal† Many people believe that the victims bring on the bullying themselves, because they have done something and need to be â€Å"taught a lesson† Many other students do not intervene because they see the bullies as being more popular than their targets and feel that there is no malicious intent in the teasing ( Oliver, Hoover, and Hazler (1994). According to Many schools have a cultureShow MoreRelatedBullying : Bullying Is Characterized By Exposure852 Words   |  4 PagesWhat is a bullying? Bullying is characterized by exposure to repeated negative actions from one or more students. Bullying can also be noted as aggression that invol ves power imbalance between the victim and the aggressor. Negative actions are described as deliberate efforts to harm or cause discomfort in others (Mundbjerg 2014). About one-third of young elementary children will experience bullying, either as the victim, the bully or the bully-victim (Verlinden, 2014). When a child is bulliedRead MoreA Brief Note On Cyberbullying And Other Types Of Traditional Bullying1138 Words   |  5 Pagestraditional bullying. According to Nansel (2001) and Olweus (1993), bullying is characterized by intentional behavior that is meant to cause pain, both physical and emotional, to another person due to an imbalance of social or physical power. There are two forms of traditional bullying: direct and indirect. Direct bullying is characterized by physical attacks, such as hitting and kicking; it is also characterized by non-physical attacks, such as teasing. The characteristics of indirect bullying are lessRead MoreThe And Parental Authority Questionnaire1535 Words   |  7 Pagesgreater among individuals in the low resiliency group, providing additional support for the hypothesis that different parenting styles produce different outcomes. Based on the findings of this study, there does appear to be an association between the type of parenting style and the development of resiliency in adolescents (Ritter, 2005). The study supported the ideas that authoritative parenting style is most often associated with individuals who have higher levels of resilience and that authoritarianRead MoreBullying and Cyberbullying: An Analysis870 Words   |  3 Pagesthe two genders (boys or girls) are more involved in bullying, an analysis of findings will be conducted. As the aim of the research is to focus on boys and girls between the ages of 14 and 18 (grades 8 to 12), it is important that the types of bullying that are relevant to the age group are looked at. With the advancement of technology, most teenagers in high school are active users of social networking. This leads to cyber bullying. Cyber bullying includes sending â€Å"text messages or messages over socialRead MoreNegative And Negative Impacts Of Bullying Essay951 Words   |  4 Pagesnature of bullying presents some challenges to accurately determining either its prevalence or severity. Both the positive and negative social interactions of school aged children may be misinterpreted by peers or by education professionals. Additionally, victims and perpetrators of bullying may be less likely to provide truthful responses to research inquiries out of fear of retaliation from peers or school personnel. In spite of these challenges, numerous recent studies on bullying have producedRead MoreBullying And School System Are No Secret Essay1502 Words   |  7 PagesHannah Swan EdSE 620 Research paper 9/25/16 Bullying and Aggression in Schools Bullying and aggressive behavior in the school system are no secret. Many people have encountered a bully, or have been a bully at some point in their lives. According to the American Psychological Association (APA) bullying â€Å"is a form of aggressive behavior in which someone intentionally and repeatedly causes another person injury or discomfort. Bullying can take the form of physical contact, words or more subtleRead MoreBullying Is The Rise Across The Nation1636 Words   |  7 PagesBullying is on the rise across the nation. According to the National Center for Educational Statistics, 30 percent of students of students were bullied during the 2010-2011 school year. Whether verbal or physical, bullying has a negative effect on the victims. Students who are bullied often experience depression, loneliness, anxiety, and isolation. The common types of bullying in a school setting are physical and verbal. With the rise in the use of social media, cyberbullying has become a big problemRead MoreAdolescent Bullying Using A Liquid, Best Policy Practice Approach Essay1499 Words   |  6 PagesReassessing Adolescent Bullying Using a Liquid, Best Policy Practice Approach Bullying is defined as the prolonged malicious act of harming peers by abusing their own--or an existing imbalance of--power, and has become one of the most common sources of trauma among adolescents. One report shows that one of three children were victims of bullying during some point in their life, and that 10-14% of all adolescents were victims of chronic bullying for at least six months prior to conducting the surveyRead MoreBullying : Bullying And Bullying769 Words   |  4 Pagesphysically bullied on the premise and cyber-bullying. The females reported more Cyber-bullying, off-school premises, through text massages and social media outlets. The males reported a higher rate of physical bullying on the school premise than the females. Students reported the occurrence of physical intimidation preventing younger students to access hallways. Also, student’s who are perceived as â€Å"different† are target and taunted. Currently, the bullying behavior seems to be acce pted by the staffRead MoreDifferences Between Personality And Personality Theories Essay1153 Words   |  5 Pagesattempt to explain specific or overall traits and types. Within this paper, the personality of aggression will be defined, different aggressive types and the development will be explained, and then discussed through the Psychoanalytic and Social Cognitive Perspectives. These two perspectives will help explain how an aggressive personality occurs from inner forces and how it is learned from observing the behavior. Aggression Defined In psychology, aggression is referred to behaviors that cause both physical

LEssentiel - Essential French Phrases

Even if youre just going to France for a week, you should know some survival French - a few essential words and phrases that youll use over and over. This is a somewhat miscellaneous list of the basics, so be sure to follow the links at the end for even more essential French like hello and please.Je parle (un peu de) franà §ais  Ã‚  Ã‚  I speak (a little) French.Parlez-vous anglais ?  Ã‚  Ã‚  Do you speak English?Comment ?  Ã‚  Ã‚  What?Je ne comprends pas.  Ã‚  Ã‚  I dont understand.Que veut dire ___ ?  Ã‚  Ã‚  What does ___ mean?Rà ©pà ©tez, sil vous plaà ®t.  Ã‚  Ã‚  Repeat, please.Plus lentement  Ã‚  Ã‚  More slowlyEncore une fois  Ã‚  Ã‚  One more timeComment dit-on ___ en franà §ais  ?  Ã‚  Ã‚  How do you say ___ in French?Je ne sais pas  Ã‚  Ã‚  I dont knowJai une question  Ã‚  Ã‚  I have a questionJai un problà ¨me  Ã‚  Ã‚  I have a problemoui  Ã‚  Ã‚  Ã‚  yesnon  Ã‚  Ã‚  Ã‚  nosi  Ã‚  Ã‚  Ã‚  yes (in reponse to a negative question)daccor d  Ã‚  Ã‚  Ã‚  OKet  Ã‚  Ã‚  Ã‚  andou  Ã‚  Ã‚  Ã‚  orqui  Ã‚  Ã‚  Ã‚  whoquoi  Ã‚  Ã‚  Ã‚  what*quand  Ã‚  Ã‚  Ã‚  whenoà ¹Ã‚  Ã‚  Ã‚  Ã‚  wherepourquoi  Ã‚  Ã‚  Ã‚  whycomment  Ã‚  Ã‚  Ã‚  how*Be careful, there are several ways to say what in French. Practice Essential French Vocabulary Essential French quizCrossword puzzleWord seek More essential French 100 essential French wordsEssential French gesturesEssential French grammarEssential French phrasesEssential French verbsEssential French for travelersHow to say ___ in French For more in-depth study, check out French for Beginners.

Satan Is Evil Or Evil - 1330 Words

When hearing the word â€Å"Satan†, people often think of a red man with horns, a pitchfork, and a tail; he is often visualized in the pits of the underworld surrounded by flames. Why does society picture him this way? Some may say â€Å"Because he is evil† or â€Å"Because he fell from heaven†, but people mostly believe this because this is what they were taught. Satan is a figure appearing in many texts of religion as someone who brings evil and temptation. He is known as the deceiver who leads humanity astray, like he deceived Eve into eating the forbidden fruit. Some religious groups teach that he originated as an angel, or something like an angel, who used to possess great piety and beauty, but fell because of pride. He seduced humanity into the†¦show more content†¦Lucifer s name was changed to Satan, and his angels are known as demons. Throughout Milton’s Paradise Lost, Satan is shown in a different perspective. Satan is in hell, reminiscing of the days in heaven. He is formulating a new way to redeem himself, but also is accepting his fate. He accepts that he has done wrong by God, but he also accepts that he has wronged himself. Satan’s revolution caused him to lose the luxury of heaven. Milton seems to pity Satan in Paradise Lost, saying such quotes as, â€Å"1:254-255 The mind is its own place, and in itself // Can make a heav’n of hell, a hell of heav’n.† (Milton, 1. 254-5) Satan seems to accept the consequences for his actions, but knows that the damnation he faces will never compare to what was heaven; heaven is where he experienced true happiness. This is also evident when he first appears in Eden; Satan is jealous of Adam and Eve and envies their lives for living in such a place. Eden reminded Satan of Heaven. Milton introduces it is truly not Satan’s fault for the way he is, but rather Gods. Milton writes, â€Å"The first sort by their own suggestions fell, // Self-tempted, self-depraved: man falls deceived // By the other first: man therefore shall find grace, // The other none.† (Milton 3. 129-132) According to Milton, God created the Angels to have free will; which resulted in the decision for Satan to revolt from God. Had created the angels without freewill, it would have been to change theirShow MoreRelatedParadise Losts Satan and The Grand Inquisitors Evil783 Words   |  4 Pagesdescribes the fallen angel Satan and the fall of man. The Grand Inquisitor by Fyodor Dostoevsky is about an archbishop who talks with Jesus and wants to burn him as a heretic. Paradise Lost and The Grand Inquisitor both discuss free will and the stories of two benevolent characters that use their free will to choose evil. In Paradise Lost and The Grand Inquisitor, the main characters Satan a nd the Grand Inquisitor are evil because they use free will to choose evil over good. Satan and the Grand InquisitorRead MoreJohn Milton: A View of Evil vs. Ignorance Essay797 Words   |  4 PagesWhen a person hears Satan, a streak of fear, and the thought of evil arises. People fear Satan, and think of him as evil, but in John Milton’s Paradise Lost, he displays a thought of the Father being the evil being, and Satan a tragic hero. In Paradise Lost, Book 1 and 2, the minor areas where God is shown, He is displayed as hypocritical. He contradicts himself by creating the humans to be of free will, but when Satan displays free will, he is shunned. Satan could be described in many terms, andRead MoreDistinguishing Between Bad and Evil1000 Words   |  4 PagesDistinguishing Between Bad and Evil John Milton’s works Paradise Lost, Paradise Regained and A Masque Presented at Ludlow Castle all have antagonists that are Milton’s representations of evil. However, when closely examining Satan in Paradise Lost to Paradise Regained it is easily recognizable that Satan’s character has taken a remarkable shift in that he no longer questions his immoral actions just like Comus never questions his actions in A Masque Presented at Ludlow Castle. This close examinationRead MoreThe Jewish Temple And The Origin Of Sat How Christians Demonized Jews, Pagans, And906 Words   |  4 Pagesquestions with Christians and Satan and how Christians managed to create such a demonic figure in The Origin of Satan: How Christians Demonized Jews, Pagans, and Heretics. Pagels aims at taking a very complex subject and making her readers understand how Christianity developed along with Satan. Pagels gives several examples from many different time periods. This paper will aim at summarizi ng main points on how Satan was created. As well, how Christianity used Satan to demonetize Jews, Pagans andRead More Analysis of Hawthornes Young Goodman Brown Essay1517 Words   |  7 Pagesinteresting, as well as entertaining. This essay will first provide a brief summary of the story, followed by an analysis of the importance of symbolism. The nature of evil will then be discussed as it relates to the control of the mind of a once naive and innocent goodman Brown. The climax of the story will be analyzed and the evil within this passage will be discussed and related to the final downfall of goodman Brown. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; As YoungRead MoreAnalysis Of John Milton s Paradise Lost1480 Words   |  6 PagesMilton’s Paradise Lost, Satan provides an archetype for this sort of character. Throughout the poem, an obvious contradiction develops between the apparent heroism in Satan’s actions and his role as the poem’s main force of evil. First, it is clear that throughout the poem that Satan plays the role of the classic villain. It is often said that â€Å"actions speak louder than words†, and Satan’s actions in Paradise Lost are a continuous stream of dreadful deeds. One example of his evil doings that readersRead MoreJohn Miltons Paradise Lost863 Words   |  4 Pagesprotagonist focus on Satan. The story is told largely with Satan being favorably portrayed and God having little presence other than cursing things, which convinces the audience that Satan’s view of God as a tyrant may not be too far off. Still, Satan is portrayed as the villain of the story. However, he has characteristics of a classical hero; including flaws that make the audience relate to and feel sympathy for him. By using part of the black-and-white Genesis story which paints Satan as evil and juxtaposingRead MoreParadise Lost By John Milton875 Words   |  4 Pagesdepth of his inner being. Satan is one particular chara cter people question as being a hero in Paradise Lost. In Paradise Lost, Milton explains the biblical story of Adam and Eve. Although in the book he shows Satan as being unheroic, but he still display hero qualities. Satan is ultimately a heroic figure in Paradise Lost because he is able to tolerate the burden of unbearable pain and suffering while he still moving forward and fighting for what he believes in. Satan can only be a hero to the peopleRead MoreIs Satan A Hero Or Villain?1258 Words   |  6 PagesIs Satan a Hero or a Villain? An Analysis of Milton’s Paradise Lost The heroic qualities of Satan in John Milton’s Paradise Lost are overwhelmingly masked by his ‘satanic’ and villainous acts which qualify his character to fall into a category of villain rather than hero. Paradise Lost is an epic poem and like all epic poems, requires an epic hero with a tragic flaw. The tragic flaws of Satan are too prominent and effectual to call him an epic hero, but rather these flaws, or evil characteristicsRead MoreThe Role of Iago in William Shakespeare’s Othello Essay1242 Words   |  5 PagesOthello would not be one without an evil catalyst named Iago. He is a standard-bearer, or an â€Å"ancient† to the tragic hero Othello, who was a Moorish general in a Venetian army. In the play, Iago is the Satanic figure in whatever the word evil connotes. The word â€Å"evil† means that of which is morally bad or wrong, or that which causes harm, pain, or misery (Popkin, par. 1). There are several traits or characteristics that are common to both Iago and Satan. According Professor William Grace

Essay on Acceptance and Diversity free essay sample

Diversity and Acceptance in this Generation In this generation, everyone is about acceptance and diversity. They’re about helping others find cures. They’re about finding diversity in communities and learning about acceptance. We are all of those things, but our parents, well, they’re a different story. It can affect the children of this generation when it comes to their preferences, referring to interracial dating, gays, lesbians, bisexuals, etc. Because there are so many teens out there that are bullied and feel alone because they don’t date the â€Å"ideal† race or sex. Who’s to say we can’t? They try to bring God into the equation. Well, god put us all here didn’t he? Who’s to say that’s part of his plan, for his sons and daughters to find acceptance with each other, in ways not thought possible? Diversity: the condition of having or being composed of differing elements: variety; especially: the inclusion of different types of people (as people of different races or cultures) in a group or organization. We will write a custom essay sample on Essay on Acceptance and Diversity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are all diverse. We come in different shapes, sizes, and colors. We should be able to love who loves us back at the same capacity, who cares the most about us, and who can do the most for us, with us being able to do all the same for them. Whether it be the same sex, a different race, someone taller, someone fluffier, etc. With the population growing to such large masses, there is definitely going to be diversity. It should be greatly expected. Unfortunately, people are acting like they’re not prepared. For example, Chik-fil-a, a booming restaurant with great food and a big chain, has said they don’t support gay marriage. By saying that, people can now assume that anyone who eats there has the same opinion. That’s astonishing isn’t it? How one person can state their opinion towards such a strong war and it affects anyone and everyone who eats there. Have these people not heard of hate crimes? What if a person that preferred the same sex decided one day, that they want to shoot everyone in a local chik-fil-a just because they can assume that all those people are against gays? All those people that were just EATING are now victims of a hate crime because some idiot can’t accept others. Acceptance: a persons assent to the reality of a situation, recognizing a process or condition (often a negative or uncomfortable situation) without attempting to change it, protest, or exit. The concept is close in meaning to acquiescence, derived from the Latin acquiescere (to find rest in). I believe that anyone in this world should be able to walk down the street with their loved ones and not have to worry about getting treated differently than everyone else. For example, my boyfriend is mixed and I am white. We wanted to go on date, right? We were going to go on a picnic at a local park. I have never seen my mom more worried. What was she worried about, you may wonder? She was worried someone would see us, no one in-particular, just someone who doesn’t accept our diversity. She was worried they would find a little more anger in the fact we were accepting that we weren’t the same color, but we still can love just as much as two white people or two black people. I think that’s crazy that I can’t go into public with him without my mom worrying about the looks we’ll get or the stares or the whispers. You may wonder, why would I put myself in that position, to be treated like that? My answer; because no matter who you are, what you look like, or the skin god put you in, you still have something in common with everyone else: you’re a human being. You feel love, hate, anger, and sadness. You’re permitted to love and be loved back by whoever god created just for you, whether they be black, white, hispanic, indian, japanese, fat, skinny, tall, short, a brunette or a blonde, boy or girl. To possess the ability to accept anyone for whatever they may be, I believe, is the most power any human being walking on this earth can possess, and with that, you have acceptance of diversity.

The Market Segmentation

Question: How to analyze the market segmentation? Explain. Answer: Introduction The aim of this essay is to understand and analyze the market segmentation, its characteristics. In this paper the target segment is the working women and the product chosen is the LOreal lipstick. This paper also discusses about the marketing mix and how the marketing mix reflects characteristics of the segment and the product chosen. A: Market Segmentation Segmentation splits the different buyers into clusters to make the best utilization of a firms predetermined resources through consumer based marketing. If market segmentation is not done, then it would be difficult to find whom to sell and what to sell (Wedel and Kamakura 2000). Market segmentation means to divide the potential customers into different categories and groups who have similar preferences and purchasing patterns. Whereas Mass marketing means the same product is offered to the entire market (Awan 2014). The focus of the business is on getting better returns by targeting the specific customers by exactly understanding their wants. It is easier and more profitable to build and promote exact and tailored products. The new trend is target selling and to position in the market to create potential customers, and this lead to a generation of new ideas for innovation of new products and services and in turn the companies can increase their profits. Segmenting generates additional prospects for business augmentation. It also enables retaining the customers (Weinstein and Johnson 2016). Market segmentation is a flexible proposition. The following are the market segmentation strategies: Geographic, Demographic, Psychographic and, Behavioral. Marketers need to differentiate segmentation based on varying demographics, lifestyles, values and expectations of women and this paper targets the working women (Alves and Roberts 2012). Segmentation has its limitations if not employed properly. As segmen ts are very small this can lead to a small turnover. Target Segment Woman decision makers contribute to of the consumer base and LOreal lipsticks focus on all age group of women in the corporate/working women. As being presentable at work, amongst friends and peers is very significant and they are the target customers who use the beauty products and Lipstick being one of them (Wu et al. 2015). This segment is the decision maker and also has the purchasing power, brand conscious and belong to the upper middle class and above. LOreal lipsticks market their product based on the demographic segmentation- working women and psychographic segmentation- where it tries to change the thought process of an average looking woman, where she can look even more beautiful by applying the lipstick and enhancing the looks. LOreal reiterates the fact through its endorsements of lipsticks and other beauty products that women are worth it. Working women is the new female consumer, and they account for almost 85% of all the customer purchases which include everything autos to healthcare, consumer durables and other services. As per a study based on a website She-conomy.com, women control over 20$ Trillion in worldwide expenditure. This target segment is well educated, internet savvy, financially independent and always on the go (PreoÃ…Â £iuc-Pietro et al. 2015). There are a lot of key trends which are driving the working women population and their buying patterns and some of the important points which should be considered when making key business decisions when targeting this segment are: women labor force has increased exponentially across the globe. Women also prefer to marry at an older age or even prefer to stay single and also choose to have fewer children. The working class women have a multiplier result as they buy things not only for themselves however also on behalf of the family and friends (Randive 1975). Working women are more aware of the trends in the market and also the source of ideas of innovation of new products and services. Example, a working woman needs to look fresh throughout the day at the office, hence the businesses might come up with products as deodorants, stay on lipsticks, minimal touch makeup products depending on needs generated by this segment. The working class women are those who could be even part time worker, freelancers, entrepreneurs and those who prefer to work from home to better manage and balance child care and the job. They are contributing to the household income and sharing responsibilities. The marketers believe that women are different, however there is a need for a profound understanding of how and why the selected target segment is different. Womens purchasing decisions and behavior are also influenced by the celebrity endorsement and their red carpet looks and the desire to ape them. The impact of social media is also playing an important role in the purchasing behavior of the target segment like the Facebook and Instagram. Companies are also using social media to promote and place their products by asking users to download the shopping to purchase. The customer especially the target segment now has financial freedom unlike the previous generations, are tempted to shop online anytime and anywhere they feel like (Cao, Meister and Klante 2014). The online sales have tempting offers and discounts for different occasions, easy return policies and better customer services which make it easier for working women to shop with a group of friends at a coffee shop, at the workplace during breaks or while they may feel lonely. Retail therapy has become latest alternative to get over relief from the broken relationships or celebrating an event. Marketing Mix Marketing Mix is a simple marketing tool which used is design the marketing strategies. It is the premeditated mix of the controllableessentialsof aproduct'spromotion strategycommonly termed as 4Ps: product,place, andpromotion. The four elements are tuned until therightamalgamation found thatcaterstheneedsof the product'sconsumers while generatingmost favorablereturns (Belz and Peattie 2012). The origin of marketing mix started in the late 1940, and E. Jerome McCarthy was the marketer who first developed the theories of the marketing mix. By 1990 the marketing mix definition became 4Cs. The four Cs differ, however, are based on either Lauterborns concept (consumer, cost, communication, convenience) or Shimizus theory (commodity, cost, communication, and channel). The latest new theory that has been proposed is people, processes, programs, and performance. Consumer satisfaction, value for money and product quality are the central to the success of the company and marketing mix interfu ses these essential elements to come up with the best outcomes, and these four elements are the product, place, price and promotion (Assadi and Hudson 2010). The first P: Product is the goods or services that business offers to its consumers/customers for sale for the target market. Product development and designing should consider the target customer, the quality, packaging, after sales service. There is should extreme clarity on what is being sold and to whom it is being sold. The four Ps of Marketing may appear uncomplicated however they can be tricky too. There is a need for a excellent research and a sound knowledge of the market and the target audience before the merchandise is ready to sell. LOreal is one of the topcosmeticscompany in the world, and it believes that depending upon the womans position in the society or at work, and social mobility, her assumption of beauty and appearance can immensely vary.If a lady can establish a career and must uphold expectations of the societys class and sophistication, there is higher precedence and approval for what the cosmetics business can offer and LOreal Lipsticks targets on this assumpt ion of the working woman. Hence they have come up lipsticks with tags as 9 to 5 for working class launched in different shades and textures such as matte, crme, and shades which suit the office environment, which is travel friendly packing and shades that last all day long like lipstick crayons which can slip into trouser pocket, multiple shades in a small box, twin shades in a single packaging and so many tempting shades to suit to different occasion and target segment is convinced to own each one of it (Bristow, Gulati and Schneider 2013). The second P: Place means the way the product is distributed and delivered to the end customer and the distribution methods adopted. The place may be the where the business is conducted for the product or where the product is manufactured or it can retail stores, malls, online shopping portals like Amazon, EBay, LOreals online shopping portal. It is necessary that the company identifies with the strategy for the positioning. The business needs to make it work, even if it means seeing through the haze of marketers who plan to create confusion up the psyche of customers. The product should be easily available, and it should be on top of the mind of the customer every time they think of the product, and there should be a catchphrase of the brand and product which is simple, intelligent and effortless to recall. Understanding the target segment: working women, thoroughly and the business can discover the most competent positioning and distribution paths that directly converse with the ta rget segment. Some of the points which help devising the distribution strategy are: what are working women looking for in the product and the kind of services they are looking for, example, the demonstration on the usage of the product on delivery, a survey to find the places where the target customer enjoys making her purchase and what are the distribution strategies adopted by the competitors and main differentiator, is there a requirement of a strong sales force, attending trade fairs etc. The third P: Price of the product and the how much is the customer willing to pay and whether the customer has required purchasing power. The following factors should be considered while pricing, the cost of manufacture distribution, promotion expenses and the need to determine whether these costs are variable or fixed to arrive at the genuine price of the product (Sonderegger, 2011). Branding is innately a sensitive part, if a business is new to the market and has not yet made a name for it, is unlikely that the target market is ready to pay the high price. However, LOreal has been very careful regarding pricing of its lipsticks. For the working class, it has designed lipsticks in different categories, for example, if a particular range of matte lipsticks priced at $10, then they have a similar product in a lesser weight in different packaging at $5 as well. LOreal has designed their lipsticks and priced in such a way that each and every customer in the target segment whether the lo w-income working women or the higher income, there is a range of products which are lucrative and appropriately priced for all and none are disappointed. Pricing should also factor in the taxes and the budgets of the customers. The fourth P: Promotion is all about the communicating with the target segment the working women about the all the benefits and values they would gain on purchasing the product. The different methods or promoting a product are direct marketing, sales promotion, advertisement and personal selling to lure and influence the customers. LOreal has chosen celebrity endorsement for lipsticks in different countries like Blake Lively, Eva Longoria, Julianne More, Jennifer Lopez to name few and whom the working class women look up to as role models. There is a need to motivate the target segment constantly for the business promotion and try to put themselves in the shoes of the working woman to find out how they view their products and business. The budget assigned to the marketing mix, the stage of the product cycle and how the promotions can be used are key aspects which can be used to position the product in the target segment. The fundamental aspects which affect the market segmentation ar e the clear recognition of the segment, the measurability of its effective size and ease of access through promotional efforts (Yoo 2016). Marketing mix has been impacted by the internet due to the new era of marketing strategies in e-commerce (Dominici 2009). The 4Ps of the marketing mix, product, price, place and promotions are also applicable offline as well as online businesses. E-commerce brings fresh concerns which the business must need to consider and start being innovative and re-evaluate about the existing marketing mix as the new technology present new products and new placing or distribution options and latest pricing strategies and consumers have the option of comparing with the best price according to his budget. The Segmentation can be done based on the marketing mix of an organization (Richardson, Gosnay and Carroll 2010). Conclusion To conclude that market segmentation and target marketing is extremely vital for higher success and customer satisfaction. In the paper, it has been observed that women drive at least 70% of purchasing either directly purchasing or through influencing. There is an enormous opportunity still to attract to women working class segment with innovative design strategies with the right marketing. 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