Case study for waste management Example | Topics and Well Written Essays - 2500 words

For waste management - Case Study Example Waste was collected in pits in many areas of the world so that the people could remain hygienic and also reduce the rate of mortality among the population. (Bilitewski, Hardtle and Marek, 1997, p. 1) Medical waste is mainly produced in hospitals where it is mostly considered infectious but in most cases not all of it is. The medical wastes include cultures and stocks of infectious agents; pathological wastes and also sharp objects such as needles and scalpels as well as body parts. (Brunner, 1996, p. 6) The amount of Medical waste generated in the world is difficult to tell since for example the amount of this waste that is generated in the US is not even known and the figure cannot even be estimated. Different reports estimate different figures based on how they calculate it. Most medical waste goes into the incinerators which are mainly used for pathological and infectious waste but this is a problem because the emissions from these incinerators are not managed, (Dutta, 2002, p. 259) The waste that is generated in the hospitals will need to be reduced through pretreatment which will help lower the quantity at the time for disposal. They will also need to be separated depending on their source and type to ease the process of managing it after that. Due to the increased cost of incineration in the recent years, non-incineration methods will greatly cut the cost of this form of disposal if they are employed. This will also reduce the emissions that come from these incinerators. Methods that are cost effective like autoclaving, chemical disinfection and compaction can be used towards this cause. Since incineration is the primary method for treating medical waste and this is likely to remain so, pollution control equipment that is more advanced should be included to be a standard part of the incinerator design. Major limitations

BRAND MANAGEMENT Assignment Example | Topics and Well Written Essays - 2000 words

BRAND MANAGEMENT - Assignment Example In other words, the image of a brand depends on what customers perceive and feel about it. Brand image is very strongly related to brand awareness, because customers are unlikely to have any image of a brand that they are unaware of. In this highly competitive commercial environment, it has become imperative for corporate organizations to distinguish the products and services offered by them from that of their peers. As a result, brand awareness, brand image, and brand development strategies have become an integral part of the present day business organization in building their brand equity. Adidas, a German sportswear producer, was instituted in the year 1920 by Adi Dassler. The business started off as a small workshop, but it transformed over the years into a renowned large corporation and turned out to be one of the foremost sportswear brands in the world. The products of the company comprise of sports shoes, sports shirts, bags, and all other sports related goods and equipments. The Adidas Group comprises of three major brands, such as adidas, Reebok and TaylorMade. The figure below illustrates the brands that comprise the Adidas Group: Despite the fact that brand image development is undeniably a grave challenge to brand managers, there has not been much research to assist brand managers in making a choice between different strategies. There are large numbers of researches that have been accentuated on brand personality (Okazaki, 2006; Venable & Rose, 2003). Nevertheless, the most important focus of these researches has been on the consequences and outcomes of brand personality or on dimension factors. There have not been much studies revolving around how brand personalities are build up as well as how they can be augmented. There are a numbers of constituents that are required during the process of branding, and brand personality is one of the crucial elements. By bestowing a brand with a definite personality, brand managers attempt to